This was the first ever collection to be released by the label. The print was hand designed from research collated by Ruby in her final year of BA Hons Fashion design at Gray’s School of Art. The triangle shapes and shadows were captured from the under structure of Brighton Pier where Ruby based herself when designing the first ever print, Duplex.           

 

This mixed with her endless inspiration of the 1980s with particular emphasis on The Memphis Group and nostalgic children’s TV Shows including Rugrats and Saved By The Bell.

 

The duplex print was transformed into a 7-piece debut collection. With wearable silhouettes from the Oversized T-Shirt Dress, Backless Swimsuit, and the Two-Piece sets, to achieve this as her debut collection was a dream come true.

 

The collection gained her the title of one of ten UK Fashion Graduates 2015 by fashion empire ASOS. She showcased the collection at The Clothes Show Live in December 2015. The ultimate victory came when worldwide fashion giants Forever 21 offered her a wholesale deal.

 

Welcome to Dreamland.